Business

A Fresh Look at Google AdWords Express

A Fresh Look at Google AdWords Express

While brushing my teeth this morning, I got to thinking about this blog post I have been meaning to write regarding AdWords Express and the role local search has played in the last year for the service based industry. Dentists in particular rely on many old school ways to retain business aka: word of mouth (pun totally intended).

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DOWNSIZING YOUR MOTHER'S HOUSE

DOWNSIZING YOUR MOTHER'S HOUSE

When you’ve lived a long, full life, chances are you have the “stuff” to prove it. Packed away in the attic, strewn about the cellar and garage, scattered throughout your entire home. If you’re like most people, just the thought of having to deal with it is overwhelming, let alone actually tackling the project. When it’s your parent’s house that needs to be cleaned out, the task is somehow even more daunting. Read more to get some great downsizing tips.

The Power of the Political TV Ad Event 9/20/2012

The Power of the Political TV Ad Event 9/20/2012

David Schwartz, a curator at the Museum of the Moving Image in New York, and the country's leading authority on Televised Political campaign commercials  will be in Portland next Thursday, September 20 at 12:00 noon.   He will give the history of the TV ad in Presidential elections from the 1950s right on through the Super Pac-fueled environment of the 2012 election.   David will share examples from his museum's historic collection as well as insights on how they worked  - or didn't.     What: The power of the political TV ad When: Thursday, September 20, 12 noon  Where: Rines Auditorium, Portland Public Library Cost: $25 ad club members/$30 non members RSVP: info@maineadclub

4 Important Elements of Your Company About Us Page

4 Important Elements of Your Company About Us Page

Dave did a great webinar yesterday on Optimizing the Most Important Pages of Your Website (see the full recording here). It may surprise you that your About Us page is one of the most viewed pages of your site.

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Three TideSmart Global Agencies named to Event Marketer Magazine’s “It List”

Leading industry publication selects three Maine agencies to prestigious list

FALMOUTH, MAINE — September 7, 2012 — For the eighth consecutive year, emg3, a Maine experiential marketing agency has been named to Event Marketer Magazine’s prestigious “It List,” an annual honor bestowed upon the top 100 marketing agencies in the country.  Joining emg3 was two of its sister TideSmart Global agencies, as Promerica Health and Sumerian Sports & Entertainment also made the list for the second time. 

5 Simple Things Nonprofits Didn’t Know They Could Do With Social Media

5 Simple Things Nonprofits Didn’t Know They Could Do With Social Media

This week I was fortunate to work with a great room of local nonprofits on the current state of social media and how nonprofits are utilizing these tools. At the end of the event, I heard from a few of the attendees on how surprised they were at some of the things they can do with social media, that they had never heard of before.

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Good SEO for Your Blog

Good SEO for Your Blog

There has been a lot of talk about Blogging and SEO and how they work together lately. Some research shows that business blogging is on the decline, while many are turning to social media for their marketing. Other people are very wound up about the latest Google update and how it is going to hurt your search rankings. I thought we would talk about both and some SEO and blogging best practices along the way.

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