Business

How to Use Profiles in Google Analytics

How to Use Profiles in Google Analytics

A profile is a customizable layer in between the raw tracking data and the reports you see in Google Analytics. Profiles can be used to filter or limit the raw data so you only see the data you need in your reports.

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Find a Christmas Tree Farm near you!

Is Apple Maps a Fail? Or Is Apple On To Something?

Is Apple Maps a Fail? Or Is Apple On To Something?

For weeks, the internet marketing world held its excited breath as we awaited the arrival of Apple Maps. Google Maps has been the default mapping app on the iPhone for years, but beginning with the iPhone 5 and iOS 6, the default mapping app will be completely in-house with Apple Maps.

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L.L.Bean Commits $150,000 to Hurricane Sandy Relief Effort

L.L.Bean Commits $150,000 to Hurricane Sandy Relief Effort

Freeport, ME., November 6, 2012 – L.L.Bean announced today a $150,000 commitment to relief efforts for children and families severely impacted by Hurricane Sandy.   Funds are being donated to Save the Children, an organization that provides families with food, supplies and medical care and helps communities rebuild through long-term recovery programs. 

Hurricane Sandy forced many families, including thousands of children, to flee their homes and seek refuge in shelters, according to reports by the Federal Emergency Management Authority (FEMA).  Save the Children, working with FEMA, the Red Cross, the city of New York and other partners, is creating safe play areas to help children begin to recover from disaster-induced emotional distress.

5 Ways to Use Facebook’s Custom Audiences

If you follow the social media news stream, you’ve probably heard about this newish social media advertising feature released by Facebook. Facebook’s Custom Audiences has web marketers pretty darn excited because it allows you to target outside the constraints of the network’s user data.

Freeport and Brunswick Inaugural Train Whistle Stop Celebration

Freeport and Brunswick Inaugural Train Whistle Stop Celebration

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