Marketing 102: Tell Me Why

As business owners and marketers we spend a lot of time talking about what we want from our current and future customers:

  • Buy Now!
  • Download Now!
  • Like us on Facebook!
  • Follow me on Twitter!
  • Scan the QR code!
  • Sign up for our email newsletter!

Perhaps if we spent a little more time explaining why we want them to complete these action we will see a better conversion rate on ‘the ask’.

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America's Favorite LivingSocial Deals

America's Favorite LivingSocial Deals

Have you ever wondered if anyone actually purchased that LivingSocial deal for botox or pole dancing that you remember reading in bed while you were checking your emails before you got in the shower? They had 24 hours to make the choice and according to this week's release by Living Social of their 2nd Quarter report [April - June], it is certain that these deals were and are being scooped up by the thousands! I am a huge fan of a great deal as most of you already know and think that paying retail for anything, especially for food, fitness & entertainment is completely unnecessary.

I found the 2nd Quarter information quite interesting because it’s interesting to see what deals Americans’ are obsessed with, as well as the trends in the marketplace.

Movies: "The Help"

Movies: "The Help"


It was a different world not so long ago.  


Privileged white southern women would graduate from college, get married early and inherit the African-American maids (who had raised them) to work in their homes and raise the next generation of privileged children.  In some instances, a maid was passed on to a daughter by a parent’s inheritance, like chattel.  The maids were privy to everything that went on in their white households, but were forbidden from even using the bathroom in the homes they cleaned every day.


Do You Need a Mobile Version of Your Website?

It depends…

Boy, we hear that a lot. I’m sure you’ve been hearing “this is the year of the mobile” for a few years now. Ho-hum, let’s just get on with it already!

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What is a KPI?

In marketing lectures, webinars and keynote speeches you may hear the term ‘KPI’ a lot. In a recent conversation I had a colleague ask me what a KPI actually was and how I use them. So I thought I would talk about that here briefly.

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Movies: "Crazy, Stupid, Love."

Movies:  "Crazy, Stupid, Love."


I had put off seeing this one, in part because of a personal aversion to previous Steve Carell comedies, with their humor so often based on humiliation of one sort or another.  (I can say the same for most of Ben Stiller’s oeuvre.)  


But I’m here to tell you that “Crazy, Stupid, Love.” (yes, the title really does have a period at the end) is a delightful adult comedy:  smart, funny, sophisticated and touching.


What’s interesting about this movie is its pedigree.  It was written by Dan Fogelman, whose prior movies were both in animation (“Cars” and

Win Four Tickets to the Indy 225 at New Hampshire Motor Speedway

Win Four Tickets to the Indy 225 at New Hampshire Motor Speedway INDY 225 Sunday, August 14, 2011 3:30pm Oval | IZOD IndyCar® Series

“A New Breed of Speed” comes to New Hampshire Motor Speedway on Sunday, August 14 for their only New England appearance.

At speeds of 200 mph, some of the most fearless drivers in the world will bring heart-stopping, wheel-to-wheel racing back to New England.