Blogs

Movies: "Moneyball"

Movies:  "Moneyball"

 

“There are rich teams,” says Oakland Athletics general manager Billy Beane (Brad Pitt) at the start of this movie, “and there are poor teams.  Then there’s about fifty feet of crap, and below that is us.”

 

That pretty much sums up the situation for the hapless A’s, who have just lost two of their biggest stars, Johnny Damon and Jason Giambi, to the high-paying Boston Red Sox and New York Yankees, respectively.

 

With his scouts floundering for replacements, a visit to Cleveland puts Beane in touch with an unlikely prospect:  Peter Brand (Jonah Hill), a portly y

5 Quick Ways to See if Your Website is Doing Better Than Before

5 Quick Ways to See if Your Website is Doing Better Than Before

Using a service like Google Analytics, you could drown in site data if given the opportunity. What if you just want to know if your website is doing better than it was before? Here are 5 easy things to measure.

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Web Advertising, Marketing and SEO are Very Measurable

Web Advertising, Marketing and SEO are Very Measurable

Yesterday I spoke to the Mid-Maine Chamber about Social Media for Business and I am putting the finishing touches on my Measuring Social Media presentation for Social Media FTW. Needless to say, I have been thinking a lot about measuring social media, web marketing and even SEO.

Before working at Hall, I worked for a large radio station group. Before the radio station, I worked for a small magazine. In those years of experience I don’t remember clients or advertisers asking for the ROI of their ad. It was just something they did.

Movies: "Drive"

Movies: "Drive"

 

Steve McQueen’s Bullitt drove a Ford Mustang, Sean Connery’s James Bond drove an Aston Martin.  The unnamed driver played by Ryan Gosling in “Drive” uses a low-profile Chevy Impala to make his crime scene getaways as innocuous as possible.

 

He’s a professional, working in a garage and driving movie stunt cars by day and coolly piloting getaway cars by night.  We know almost nothing else about him, because he rarely speaks more than two words at a time.  

 

Getting The Most Out of Fall in Maine

Getting The Most Out of Fall in Maine

Now that the days are getting shorter & the nights much cooler, you may have a case of fall fever? If you're anything like me, you really love summer & hate to see it go, but you welcome fall with open arms! There is so much to do in Maine in the fall. I wrote a blog post on Stiffler's Social Scoop [my personal blog] about how you can Get The Most Out of Fall in Maine. Apple picking, hiking, high school football & fall foliage are some of my favorites. What is your favorite thing about fall?

How do I Find the Traffic Source for an Individual Page?

How do I Find the Traffic Source for an Individual Page?

This week we had a great webinar with a record number of attendees. I was surprised… I thought the day after a holiday would surely be slow but we had a great turnout for our Using Analytics to Measure Website Engagement webinar (slides are at the end of this post).

One of the questions we got during the webinar, I actually got at a meeting last week too so I thought I would explain it here.

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Stock Image BINGO

Stock Image BINGO

 

Conference season seems to be here. I know my calendar is filling up quickly. One thing I love about conferences is seeing all kinds of businesses that I never knew existed. One of my guilty pleasures is then taking note of how many use the same stock imagery for their website, booth and other marketing materials.